Wednesday, January 19, 2011

Growing your book with branding

Branding

Now that you are knee deep in portfolio and realize the challenge of pumping work out each week I think it is the right time to consider branding.

Instead of creating so many new pieces you could take some of your best marks or other projects and evolve them into dynamic multi-panel solutions by branding.

Example:
You have an identity you like for a prescriptive skin care product or salsa or coffee house.
Brand it to the following:
-apron that employees wear
-matches
-cups, martini shakers, plates
-napkin
-caps/hats
-shampoo/conditioner/bath soap/shower cap-in room toiletries
-environmental graphics [Buy stock photography or shoot your own imagery then photoshop it onto an existing building]
-vehicles [photoshop it onto an existing car/truck]
find an existing building that could work for your store-remove any graphics etc. Apply your own and change the colors of building, add awnings, banners etc. and then multiply them so they look like they are on the structure or vehicle. You can also show a before and after.

-banners
-calendars
-seasonal cards/postcards
-canvas bags/backpacks
-shoes/sandals or other items of clothing
-towels
-kitchen implements-wooden cooking tools
-toys/ paper dolls-airplanes
-different types of containers-go to Container store
-go to places like Target/Cost Plus/Macys Home store and find un-branded items then brand them with your graphics. You can always make slight changes.

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